Branding, control and results - Submit Articles in Your Own Name

Article distribution is currently booming on the internet. Authors do it for a number of reasons.

    * It is a good way to be picked up by the search engines.
    * The backlinks from your resource box can help your search
      engine position.
    * You have the possibility of secondary traffic if your
      article is picked up by a popular website or ezine.

Various products and services have become available that
help you distribute your articles to the 100s of article
directories and mailing lists.

1. Software that speeds up maunal submission, or can in some cases do this automatically.
2. Services that distribute articles in your name
3. Services that distribute articles on your behalf, but in their own name.

The Double Edged Sword

Many people pay a premium rate for article distribution on their behalf, without the worry of having to join various article directory sites as a member, giving their own email address, and receiving lots of emails from various Yahoo groups.

Unfortunately what they don't realise is that often this devalues their work.

1. In the author section on many sites, the name of the distribution service will be shown, not that of the original author.
2. Author sections of many article directories are a unique marketing venue. Many visitors will visit the author profile before reading an article all the way to the bottom. Most profiles could have one or more websites listed.
3. Within RSS feeds from the article directories, the distribution service might be shown in the byline, not the original author.
4. Many article directories allow an author to change or modify their resource box. If an article was submitted using an account owned by a 3rd party distribution service, thatavenue will be closed.

Complete Control

For authors who want complete control of their branding, either submit manually, or use article submission software

You will receive more emails, but can always have a special email address for this purpose. Googles Gmail service I find is an excellent choice. Article Announcer and Article Submitter Pro are two examples of such software.

Limited Control

Use an automated submission service that ensures you are the author. There are services that signup for members to directories on your behalf, using a username and password of your choice.
One such service is Article Marketer.

The Inconvenience

You will have to confirm your membership to many distribution points, and some will continue to send emails containing articles from other people. Yahoo groups normally allow you to select a digest mode, or to not receive emailed articles at all.
Most of this is a one time effort, although you will have to be on the lookout for important messages on the email account you use.

The Massive Gain

They are your articles, and you should gain maximum benefit from them.
Using article distribution is much like a varient of Pareto's 80/20 rule. You potentially gain 80% effective results compared to manual distribution, for 20% of the work.

However if your method of article distribution doesn't give you all the possible credit for your articles, rather than 80% effectiveness, you might only be getting 60% or less.

Managing your own article distribution with tools such as Article Announcer or Article Submitter Pro gives you complete control to achieve your 80/20 goals. A service such as Article Marketer which gives you full credit, and reasonable control, might be 70% effective, for 10% of the work.

Refining your processes, and only using the most effective method where it benefits you the most, you can maximise your return for the work invested.

I use a combination of service and software for my own distribution.

Article Marketing Information And Advice

Writing articles as I am sure many of you know is a very popular way of increasing the amount of backward links that you have pointing to your site. In theory, the more of these backward links we are able to obtain, the more traffic our site should receive. There are however some very important things to take into consideration when writing and submitting your articles as you do not want to be wasting your time and you do not want your site to get dropped by the major search engines or put in some sort of sandbox.

The first thing to remember is that Rome was not built in a day. What I mean is if you have a new website, about for example hair loss, you may want to reach the top ten in Google for your keywords within say six months. You hear that one way to do this is by building up good number of backward links to this hair site. You think that the more the merrier and start pounding out one article after the other and are very proud of yourself after the first month because you were able to write fifty articles all pointing to your new hairwebsite.

I believe this approach to be totally wrong. The hair loss websites which are in the top ten of Google have probably been around for quite a number of years and will without doubt have a number of quality backward links. If your site sticks around for a long time and you continue to build up its backward links it will go higher and higher in thesearch engines over time.

The one thing you do not want to do is to raise any red flags with the search engines. A new site which has eight hundred backward links after one month could raise this red flag. The search engines will now probably not trust this site and could easily put it in some sort of sandbox until it decides whether it is kosha or not.

In my opinion it is important to build up the number of backward links to a new website fairly slowly. When writing articles, I would personally only write one article with a link to a new website per week. Of course if you have ten websites, you are able to write ten articles if you only decide to have one link on each article etc.

I also think that it is very worthwhile to only submit the same article to around five or six of the different article directories. I would submit the article in total to around twenty-two article directories but would have around four variations of it etc. The differences in each article are not massive but are big enough to make it more original. There is a big thing being debated at the moment in webmaster circles about the potential damage that can be caused by duplicate content. From what I have read, everybody seems to have a different opinion on this subject. My opinion is that it is better to be safe than sorry, therefore why take the risk? It would be good however if the majorsearch engines could clarify their position on the subject, but lets face it, that is never going to happen.

In conclusion, my advice is to enjoy writing articles, have patience, build up the number of backward links slowly and to submit different variations of the same article to the directories.

Write on your business card

Like the majority of sales people, I visit a huge number of clients and prospects every month, some end up buying some do not, but every single one of them has my business card. I attend business breakfasts, seminars and other networking event in my search for new contacts and ultimately new business, each person I meet also gets a business card.

One day a few years ago I realised that I not only hand out a huge number of cards, but I also receive a fair few myself. I decided to go back through some of the older ones to see if I could find some new prospects. As I started to sift through them I began to realise that most peoples cards are actually meaningless in isolation. Unless you work for one of the few companies who's name actually reflects what you do, you may as well be writing your telephone number on a piece of paper and forgetting to add your name.

ABC Company
Mr Bob Jones
General Manager
Telephone number
Mobile number
Fax number
Email address
Website

Without going online and looking at every single website I have no idea what the companies do!

Likewise, all those people I had been diligently handing my business card too had every conceivable method of contacting me, written there in black and white, but no idea what I do! It's my job as a sales person to "put my face about", make sure I am always contactable and remember as much as I can about all my prospects (with perhaps, a little help from my CRM). My prospects are also everyone else's prospects, they do not need to remember me, and so they need a little help.

I realised the solution is simple. WRITE ON YOUR BUSINESS CARDS!!!

Here's the scenario: The prospect gets back to the office one day and is told they need a new supplier for widgets, it's his job to find one. He remembers speaking to a few suppliers at the seminar but can't remember exactly who, so he quickly flips through the cards collected, then, he comes across one, he can't remember the name or the face to match it, but, in nice clear writing it says "Widgets, budget to high end" Who gets invited in for a meeting?

I'm one of those people who guard my business cards at meetings. I don't like meaningless cardboard connections (exchanging business cards without a purpose). I'm put off by someone who says, "Hello, my name is.... Here is my business card, can I have yours?" My suspicion is that I'm going to be put on someone's junk mail list. However, by first striking a chord, you've accomplished something very important in your networking mission -- you've found a reason to extend the relationship beyond theevent at which you met.

Not all prospects you meet are going to fit your ideal client (or center of influence) profile. This is especially true for me, since I have a highly specialized niche. Focus your attention on those who meet your criteria. Jot down notes on the back of the card (the reason for the solid connection), and then you'll have a conversation point in which to build your relationship at the next meeting or in your correspondence. Follow up quickly after the meeting by sending information you promised.

The Power of a Niche Directory

You know that old saying? Build it and they will come? True, it's a line from a '90's baseball movie "Field of Dreams", but that adage still holds true in the world of niche directory websites.

It seems that with the advent of some new directory script by some unknown publisher, another webmaster rushes to jump on the bandwagon of creating another directory. But there's a problem with that. EVERYONE is creating the same search directory!

So how do you stand out in a sea of sameness? Easy. Create a niche directory and ask for links from those websites that your directory caters towards. This way, you build a unique database and the word will get out amongst those webmasters in your niche that you are actively seeking submissions.

As time goes on, your page rank should increase with reciprocal link passing as well as people talking about your site. That's the goal isn't it? You can even start charging for webmasters to put links on your website. Or even charging for submissions! At some point, all of your submissions could be paid submissions! You just need to dominate your niche with your specific directory.

Take me for example, I'm attempting to do just that with my diet directory, located at http://www.dietdirectory.org .It's not really a fancy directory, but, it only caters to the diet and weight loss field. Over the next couple of months I'll be charting how well I can penetrate and benefit from staying in this niche.

But it all comes down to marketing your niche directory. Let's be honest, you could have the best directory in the world. Chances are, if no can find it, then it is completely useless. What you need to do is to blitz market your niche directory. Send out a press release, have a writing service write 10 promotional articles centered around the power and usability of a niche directory like your own, and submit your directory to as many search engines as possible. Then finally, and the hardest, contact those sites in your niche to fill your directory.

I think over time you will see some nice results. I'm hoping I will!

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